Marketing Research Essay Example | Topics and Well Written Essays - 1250 words - 1

Marketing Research - Essay Example The company believes that people’s concern of over quality and health have contributed to the success of the company. Consumers are drawn to Kudler’s no-preservatives baked goods as well to its old world style of baking process. In addition to this, the meat and seafood from certified organic producers met the exacting demands of the discerning customers ; thus, it is common sighting in Kudler’s to see the crà ¨me of the society selecting prime cuts during weekends. The herbs and spices are much sought after by local chefs and the wide variety of tropical fruits are mostly patronized by the health conscious customers. The cheese and dairy section were given a boost by the cheese sampling done every Saturday as well as the wine appreciation classes that sparked the interest of the common public. Nevertheless, Kudler also reaches out to the public through its reasonable prices so that everyone would appreciate gourmet food. Indeed, Kudler Fine Foods has gone a lon g way in its market development. However, the importance of marketing research cannot be undermined as there are many new entrants into this market segment. In addition to this, the fast-growing operations must be consistent in providing excellent service to its existing and potential customers. Kudler must not rest on its laurels; instead, it must develop a strong market research that would lead it to greater success through a larger market base. The main thrust of this paper is to confirm the importance of market research which can benefit the growth and maturity of Kudler Fine Foods. A sound market research would definitely do wonders by giving insight on domains or segments that can be tapped to develop. A good market profiling of customers both existing and potential could lead to sound tactical campaigns. Competitive intelligence and market analysis would provide the owners a clear picture of the whole gourmet store market which would correctly

Production, Costs and Profits Essay Example | Topics and Well Written Essays - 1000 words

Production, Costs and Profits - Essay Example However, after a certain level of output the marginal revenue product of labor starts diminishing with each additional unit of labor/worker. This means with each additional worker, although the output is increasing, but at a decreasing rate, i.e., negative marginal returns. If this continues, there might come a point at which output actually starts falling with addition of variable factor labor. Under such, if the capital has reached its limit/full capacity, the manager of the restaurant should consider adding a new grill and French fry machine as adding workers will only add to the costs and will not solve the problem (Rittenberg & Tregarthen, 2009, Chapter 8). Q: 2: Marginal Decision Rule: The marginal decision rule says that the optimal point is the one in which the marginal utility of the next unit is equal to its marginal cost. This rule was applied in this case when deciding how much labor and capital to use. Initially, the industries operating in the maquiladoras were very lab or incentive and only about 9% skilled labor was required to operate the existing setup. But then as the industry became more capital intensive, then more skilled labor were required and the percentage increased to 12% (Lucinda, 2001). Benefits: Although the capital and skilled labor were increasing in the Maquiladoras, but proper training was being given to them so that they can do the work properly and the marginal product rises instead of declining. Maquiladoras have benefitted US a lot. It has increased the business in the border areas. Moreover, it has created jobs for the people. Many manufacturers have also relocated in these areas. Due to this, the areas which were facing double digit unemployment have now generated enough jobs to reduce this unemployment. Moreover, the infrastructure has also developed in the areas where Maquiladoras are located in the US (Lucinda, 2001). Q.3 A generic drug company is one that produces drugs that are identical in essence (not literally) to branded drugs in dosage, strength, quality, intended use and performance characteristics. The chemical formulation is also similar and the name is often kept after the chemical name for marketing without much advertising. The generic drug industry, though still highly regulated, was given some relaxations under the Drug Competition and Patent Term Restoration Act of 1984 after which the industry boomed. The fact that the generic drug companies do not have to invest much on the research and development as compared to branded drug companies is the single most important factor for the success of these companies. For any drug company, R & D is a huge investment that it makes in order to keep coming up with new and better drugs for the healthcare industry and forms a significant part of the overall manufacturing and marketing of a particular drug. Thus, the companies that simply take the chemical formula of branded drugs without investing on R & D themselves save on their costs and are a ble to sell the drug at a significant discount from the price of an identical branded drug. Thus, a cheaper drug with similar properties will obviously sell more. Secondly, with generic drug companies allowed to make identical drugs, the patents are unable to protect branded drug comp